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Article: International Women's Day

International Women's Day

International Women's Day

Bradelis New York Celebrates the Power of Investing in Women

International Women's Day (IWD) is a global celebration honoring the social, economic, cultural, and political achievements of women worldwide. The day also marks a rallying point for continued action towards gender equality. This year, the 2024 United Nations theme for International Women's Day is "Invest in Women, Accelerate Progress." It's a call that resonates deeply with Bradelis New York and our mission.


Empowering Women, One Bra at a Time

Bradelis New York is an international lingerie brand with a rich heritage rooted in Japan. We understand that the perfect bra is more than just a beautiful piece of lingerie—it's about empowering women of all backgrounds by giving them a foundation of confidence that helps them face the world.

From the precise craftsmanship of our undergarments to our personalized fit consultations, we're dedicated to a mission that extends beyond the dressing room. We believe that when women feel supported, both physically and emotionally, they possess the boundless strength to achieve their goals. We celebrate women not just on International Women's Day, but every day.


A Global Sisterhood: Women Investing in Women

Bradelis New York isn't simply a company run by and for women; we actively support women worldwide. We source high-quality materials from skilled craftswomen and ethical manufacturers, promoting fair employment practices wherever we conduct business. Our products help all women feel confident and empowered, regardless of their circumstances.

Every Bradelis customer becomes part of a larger community built on respect, support, and upliftment. In other words, they're part of a global sisterhood.


The Power Of The Perfect Fit

At our core, we believe that choosing the correct bra isn't just about physical comfort (though that's important!). It's about feeling seen, understood, and celebrated for who you are. That's precisely why we offer a variety of styles, shapes, and sizes designed to fit every unique body.

Here's a deeper look at how the right bra changes everything:

Confidence Boost: When your lingerie fits perfectly, it has an immediate impact on your posture and overall presence. You feel more self-assured, ready to take on the world. A well-fitting bra allows a woman's inner confidence to radiate, which can be seen regardless of what she's wearing over it.

Physical Well-being: A bra shouldn't be about restriction but about offering gentle support. Whether you're in the boardroom, hitting the gym, or enjoying a weekend brunch, the correct fit ensures that you're not plagued by discomfort, chafing, or digging straps. A bra shouldn't be noticeable or distracting during your day.

Celebrating All Bodies: The media landscape has been filled with a very narrow definition of what is considered beautiful, but Bradelis defies these limitations. We understand that beauty and strength come in all shapes and sizes. Our commitment to inclusivity is evident in our wide size range and the diverse body types we showcase.

Investing in Yourself: While it may seem like a small detail, wearing the right size bra is an essential act of self-love. It's a decision to prioritize comfort and a celebration of your unique form. It's acknowledging and honoring your own worth.

Accelerating Progress With Bradelis

By addressing something as seemingly simple as a properly-fitting bra, Bradelis is actively participating in the theme of International Women's Day: Investing in women to accelerate progress. Here's how:

Elevating Personal Experiences: Our personalized fitting experiences are designed to empower women by making informed choices about their undergarments. We provide an environment where women can learn about their bodies and what will bring them the best support and comfort.

Economic Empowerment: Women own and operate Bradelis New York. We prioritize supporting fair wages and ethical practices in our supply chain, often sourcing our materials from other female-led businesses. This creates a trickle-down effect that extends beyond our own brand.

Promoting Education: Bradelis is committed to educating women about the importance of bra health and proper fit. Through our blog, social media, and in-store consultations, we share knowledge that helps women make informed decisions for their long-term well-being.

Fostering a Community: Our brand creates an environment of belonging and support for all ages, ethnicities, and backgrounds.. In particular, our products also fulfill the needs of petite sized women who’re so often overlooked in the commercial market.

Body Positivity Advocate: True confidence comes from within, and Bradelis works to amplify this message. We strive to empower women to be body-positive and to embrace their unique shapes.

Inspiring Future Leaders: By showcasing our own example of a female-led, successful international business, Bradelis hopes to ignite entrepreneurial spirits in women around the globe, inspiring them to dream big.

Conclusion: This International Women’s Day, Bradelis urges you to Choose Empowerment in everything that you do


 Share Your Story, Win A Prize

This International Women's Day, we invite you to share your personal victories and celebrate the progress you've made with the Bradelis community. Simply leave a comment below about an achievement you're proud of, big or small in the spirit of International Women's Day. Not only will you inspire others, but one lucky winner will receive a complimentary Bradelis Bra, a symbol of both support and celebration!

1 comment

Through my years of experience, I have been able to gain and use the knowledge that I gained to build my own company. In the recent years, I have made the big decision of moving out with my partner and we are finally making our way towards financial stability together. I do agree with Bradeis being a brand that supports women empowerment, and I would like to express my appreciation for the confidence and comfort that they have provided me throughout my journey.


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