Bradelis Blog

Black Friday 2026

Celebrate our exclusive Black Friday Sale with site-wide discounts and limited-time offers. Enjoy up to 15% off across the collection, plus exclusive coupon savings on our best-selling lingerie and...

Find Your Wireless Fit: A Guide to BRADELIS Wireless Bras

Whether you prioritize comfort, lift, a smooth silhouette, or beautiful design, there's a BRADELIS wireless style designed with your needs in mind.

18 Years in the Making—A Wireless Bra That Goes Beyond Comfort

Comfort is easy to find. A wireless bra that stays comfortable without giving up a beautiful bust line is not. Here's what 18 years of refinement looks like.

If It Doesn’t Feel Right at the Planning Stage, We Won’t Release It

"If it's only going to become waste in the end, it's better not to release it at all." Why BRADELIS sends a product back to the planning stage—even after the materials are bought and the factory is...

JUST LANDED BRA TOPS, REIMAGINED

We Tried 6 Shaping Bra Tops—Here’s How They Compare Not all bra tops fit—or feel—the same. Some offer stronger lift and shaping, while others prioritize gentle comfort, coverage, or styling versati...

Just 5 Millimeters Can Change Everything

True Performance Is Not Always Visible at First Glance. Even though we are a shaping lingerie brand, there are times when we intentionally tell customers something unexpected: The true p...

It Sells, Yet We Don’t Recommend It: Why BRADELIS Doesn’t Recommend Shapewear First

Why BRADELIS New York doesn't immediately recommend strong shapewear: because guiding the body in the correct sequence—"01 RELAX → 02 RESET → 03 SHAPE"—is essential for creating a lasting, beautifu...

The Beginning of BRADELIS—Sharing the Moment That Changed Everything

The story of BRADELIS New York began when founder Akiyo Hirakubo discovered her true bra size—shifting from 32B to 34D—after a life-changing fitting experience in the United States. This moment rev...

One Bra. Every Moment.

Meet the wireless bra designed to support your everyday life—from workdays to weekends. Shop the Collections WhyYou'll Love It The BRADELISDifference Shopthe Collection FAQs ...

10/29-11/1 | SHARE YOUR REVIEW & EARN POINTS!

  Did you know you can earn BRADELIS Pointswithout making a purchase? Review a product you’ve purchased and earn 8,000 pointsーor 12,000 with a photo and 20,000 with a video!Share the fit, comfo...