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Privacy policy

Last Updated: September 13, 2026

GOLD FLAG Co., Ltd., which operates Bradelis New York (“we,” “us,” or “our”), is committed to respecting and protecting the privacy of visitors to and customers of our websites.

This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you access or use BradelisNewYork.com, BradelisNY.com, and any related websites, mobile sites, services, or online properties that display or link to this Privacy Policy (collectively, the “Site”).

This Privacy Policy applies when you browse the Site, create an account, place an order, sign up for marketing communications, participate in a loyalty or promotional program, contact customer service, submit a review or survey, or otherwise interact with us.

For purposes of this Privacy Policy, “personal information” or “personal data” means information that identifies or relates to an identified or identifiable individual or household, or that can reasonably be linked to them, as applicable under relevant privacy laws.

1. Personal Information We Collect

We may collect personal information directly from you, automatically when you use our Site, and from service providers and other third parties that support our business.

A. Information You Provide Directly to Us

Depending on how you interact with us, we may collect information such as:

  • Name

  • Billing and shipping address

  • Email address

  • Telephone or mobile phone number

  • Account information

  • Order and purchase information

  • Product selections

  • Size, fit, style, and product preferences

  • Loyalty or rewards program information

  • Survey, contest, sweepstakes, or promotional responses

  • Product reviews and other content you submit

  • Customer service communications

  • Marketing preferences

  • Returns and exchange information

  • Payment and transaction information

Payment card information is generally processed by payment service providers. Depending on the payment method and payment service provider, we may not receive or store full payment card numbers.

We may also collect information you provide about another person, for example when shipping a product to another recipient or participating in a referral or gift program. You are responsible for ensuring that you have permission to provide such information where required.

B. Information We Collect Automatically

When you access or use our Site, we and our service providers may automatically collect information such as:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Device and advertising identifiers

  • Approximate geographic location derived from your IP address

  • Referring and exit pages

  • Pages and products viewed

  • Searches performed on the Site

  • Products added to a shopping cart

  • Checkout and purchase activity

  • Links or advertisements clicked

  • Date and time of visits

  • Interaction with emails or other marketing communications

  • Cookie identifiers and similar information

  • Advertising campaign and conversion information

We may collect this information through cookies, pixels, tags, web beacons, SDKs, analytics tools, and similar technologies.

2. How We Use Personal Information

We may use personal information for the following purposes:

Providing Products and Services

We use personal information to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping and delivery

  • Manage customer accounts

  • Process returns, exchanges, and refunds

  • Provide customer support

  • Respond to questions and requests

  • Provide warranty or after-sales services

  • Communicate with you about your orders and account

Personalizing Your Experience

We may use personal information to:

  • Remember your preferences

  • Provide product recommendations

  • Personalize content and offers

  • Understand products that may be relevant to you

  • Improve your shopping experience

Marketing and Advertising

Subject to applicable law and your choices, we may use personal information to:

  • Send promotional emails

  • Send promotional text messages where you have consented to receive them

  • Provide personalized advertisements

  • Create advertising audiences

  • Retarget advertisements based on products or pages you have viewed

  • Measure advertising performance

  • Measure purchases and other conversions resulting from advertising

  • Analyze the effectiveness of campaigns

  • Improve and optimize our advertising strategy

Analytics and Business Improvement

We may use personal information and other information to:

  • Understand how customers use our Site

  • Analyze traffic and shopping behavior

  • Improve our Site, products, and services

  • Develop new services and features

  • Conduct research and statistical analysis

  • Understand customer preferences

  • Improve customer communications and marketing

Security and Fraud Prevention

We may use personal information to:

  • Detect and prevent fraud

  • Protect customer accounts

  • Detect unauthorized transactions

  • Protect the security and integrity of our Site and systems

  • Investigate suspected violations of our policies

  • Protect our legal rights and the rights of our customers and others

Legal and Compliance Purposes

We may use information as necessary to:

  • Comply with applicable laws and regulations

  • Respond to lawful requests from government authorities

  • Establish, exercise, or defend legal claims

  • Enforce our agreements and policies

  • Maintain appropriate business, tax, and financial records

3. Advertising, Analytics, and Google Services

We work with third-party advertising, analytics, and measurement providers to understand how visitors use our Site, measure advertising effectiveness, reach existing and prospective customers, and improve our marketing.

These providers may include Google LLC and its affiliates, including services such as Google Ads and Google Analytics.

Google Ads and Customer Match

We may use Google Customer Match and other Google advertising services that allow us to use first-party customer information for advertising, audience matching, campaign optimization, and advertising measurement.

In connection with these services, we may provide Google with customer information that you have provided directly to us through your interactions with Bradelis New York, including information collected when you:

  • Make a purchase

  • Create or maintain a customer account

  • Subscribe to marketing communications

  • Participate in a loyalty or rewards program

  • Otherwise provide information directly to us

Depending on the Google service being used, information provided to Google may include:

  • Email address

  • Telephone number

  • First and last name

  • Country

  • Postal or ZIP code

  • Purchase or conversion information

  • Other identifiers associated with your interactions with us

Certain identifiers, such as email addresses and telephone numbers, may be normalized and hashed or otherwise protected before transmission or processed through Google-approved technologies and interfaces in accordance with Google's requirements.

Google may use this information to match our customers with Google users and to provide advertising, audience matching, measurement, reporting, and campaign optimization services on our behalf.

This may allow us, for example, to:

  • Reach existing customers through Google advertising services

  • Exclude existing customers from certain advertising campaigns

  • Create or manage advertising audiences

  • Measure whether an advertisement resulted in a purchase or other conversion

  • Understand advertising performance

  • Optimize advertising campaigns

We may also use Google advertising measurement services, including enhanced conversion technologies where enabled, which may use first-party customer information to improve conversion measurement.

We share this information with Google so that Google can perform advertising, analytics, measurement, and related services for us, subject to Google's applicable terms, policies, and data protection requirements.

Where consent or another legal basis is required by applicable law, we will obtain or rely on the appropriate legal basis before using or sharing personal information for personalized advertising or related purposes.

Google Analytics and Other Analytics Providers

We may use Google Analytics and other analytics services to understand how visitors interact with our Site.

These services may collect information such as device information, IP address, browser information, pages viewed, interactions with the Site, approximate location, and information regarding traffic sources and advertising campaigns.

We use this information to analyze Site usage, improve our services, understand customer behavior, and evaluate marketing and advertising effectiveness.

4. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the Site and understand how it is used.

These technologies may include:

  • Cookies

  • Pixels

  • Web beacons

  • Tags

  • Advertising identifiers

  • Local storage technologies

  • Similar tracking technologies

We may use these technologies for the following purposes:

Essential Cookies

These technologies are used to provide functions necessary for the Site to operate, including:

  • Maintaining shopping carts

  • Processing checkout

  • Maintaining customer sessions

  • Supporting security

  • Remembering privacy preferences

Analytics Cookies

Analytics technologies help us understand how visitors use our Site, such as which pages are viewed, how customers navigate through the Site, and where visitors arrive from.

Advertising Cookies

Advertising technologies may be used to:

  • Understand the effectiveness of advertising

  • Measure conversions

  • Create audiences

  • Deliver advertisements that may be relevant to you

  • Recognize users across websites or services

  • Limit repeated advertisements

  • Retarget advertisements based on previous interactions with our Site

Third-party advertising providers may use cookies and similar technologies in accordance with their own privacy policies.

Where required by applicable law, we obtain consent before using non-essential cookies or similar technologies.

You may manage your cookie preferences through the privacy or cookie controls available on our Site and through your browser settings.

Disabling certain cookies may affect the availability or functionality of some Site features.

5. Email and SMS Communications

If you sign up to receive marketing communications from us, we may use your contact information to send information about products, promotions, events, and other offers.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

If you have consented to receive marketing text messages, you may opt out using the instructions provided in the applicable message.

Opting out of marketing communications does not prevent us from sending non-marketing communications that are necessary to provide our services, such as:

  • Order confirmations

  • Shipping notifications

  • Payment information

  • Security communications

  • Account notifications

  • Customer service communications

6. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide our services, advertise our products, protect our rights, or comply with applicable law.

Categories of recipients may include:

Service Providers and Contractors

We may disclose information to providers that support our business, including:

  • Ecommerce and website platform providers

  • Website hosting providers

  • Payment processors

  • Shipping and logistics providers

  • Customer service providers

  • Email and SMS service providers

  • Loyalty and rewards providers

  • Product review providers

  • Analytics providers

  • Fraud prevention and security providers

  • IT and technology providers

  • Professional advisers

Advertising and Marketing Partners

We may disclose certain personal information to advertising and marketing platforms, including Google, to provide advertising, analytics, audience matching, campaign measurement, and related services.

As described in Section 3, this may include first-party customer information used in connection with Google Customer Match and other Google advertising services.

Affiliates and Related Companies

We may disclose information to our parent company, subsidiaries, affiliates, and other entities within our corporate group where reasonably necessary for business operations and consistent with this Privacy Policy.

Legal and Government Authorities

We may disclose personal information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law

  • Respond to a subpoena, court order, or governmental request

  • Investigate fraud or illegal activity

  • Protect our rights or property

  • Protect the safety of our customers or others

Business Transfers

Personal information may be disclosed or transferred in connection with a proposed or completed merger, sale, reorganization, financing, transfer of assets, or other business transaction involving all or part of our business.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, privacy laws in certain U.S. states may define “sale,” “sharing,” or “targeted advertising” broadly.

For example, our use of cookies, pixels, advertising identifiers, Google advertising services, and other advertising technologies may be considered a “sale,” “sharing,” or processing for targeted advertising under certain state privacy laws, even where no money is exchanged.

Depending on applicable law, information involved in these activities may include:

  • Identifiers

  • Device identifiers

  • Internet or other electronic network activity

  • Commercial or purchase information

  • Approximate location information

  • Advertising and campaign information

  • Inferences about interests or preferences

Where applicable, you may have the right to opt out of these activities.

If required by applicable law, we will provide a “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or similar privacy control through which you can exercise your opt-out rights.

Where required by applicable law, we also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control (GPC).

8. Third-Party Websites and Services

Our Site may contain links to third-party websites, applications, social networks, payment services, maps, or other online services.

When you leave our Site or interact directly with a third-party service, that third party's privacy policy and terms generally apply to its collection and use of your information.

We do not control and are not responsible for the privacy practices of websites and services that we do not operate.

We encourage you to review the privacy policies of third parties before providing personal information to them.

9. Your Privacy Choices

Depending on where you reside and applicable law, you may have choices regarding our collection and use of personal information.

Marketing Communications

You may unsubscribe from promotional emails or text messages as described in Section 5.

Cookies

You may manage cookies through our Site privacy controls, where available, and through your browser settings.

Targeted Advertising and Data Sharing

Where applicable, you may opt out of certain uses or disclosures of personal information for targeted advertising, sale, or sharing through our privacy controls.

Global Privacy Control

Where required by applicable law, we process qualifying Global Privacy Control signals as requests to opt out of applicable sale or sharing of personal information for the browser or device from which the signal is received.

Traditional “Do Not Track” browser signals are not governed by a uniform industry standard. We generally do not respond to such signals except where required by applicable law.

10. U.S. State Privacy Rights

Residents of certain U.S. states may have specific rights regarding their personal information under applicable state privacy laws.

Depending on your state of residence and whether the applicable law applies to us, these rights may include:

  • The right to confirm whether we process your personal information

  • The right to access personal information

  • The right to request correction of inaccurate information

  • The right to request deletion of personal information

  • The right to obtain a portable copy of certain personal information

  • The right to opt out of the sale of personal information

  • The right to opt out of sharing or targeted advertising

  • The right to opt out of certain profiling or automated processing where applicable

  • The right to limit certain uses or disclosures of sensitive personal information where applicable

  • The right to appeal certain decisions regarding a privacy request where applicable

  • The right not to receive unlawful discriminatory treatment for exercising privacy rights

Some rights are subject to exceptions and limitations under applicable law.

To submit a privacy request, please contact us at:

contact.us@bradelisny.com

We may need to verify your identity before processing certain privacy requests.

Where permitted by law, you may also use an authorized agent to submit a request on your behalf. We may request documentation confirming the agent's authority.

11. Additional Information for California Residents

This section supplements the information contained elsewhere in this Privacy Policy and applies to California residents to the extent the California Consumer Privacy Act, as amended (“CCPA”), applies to us.

Categories of Personal Information

Depending on your interactions with us, during the preceding 12 months we may have collected the following categories of personal information:

Identifiers, such as name, postal address, email address, telephone number, IP address, and online identifiers.

Customer records, such as contact information, payment-related information, and customer account information.

Commercial information, such as products purchased, products considered, order history, returns, shopping preferences, and loyalty information.

Internet or other electronic network activity, such as browsing history, search history, interaction with the Site, advertising interactions, and device information.

Geolocation information, such as approximate location derived from an IP address.

Inferences, such as product interests and preferences inferred from purchasing or browsing activity.

Other information you provide, such as communications, reviews, survey responses, and information submitted in connection with customer service.

Sources of Personal Information

We may collect this information:

  • Directly from you

  • Automatically from your browser or device

  • From our service providers and contractors

  • From advertising and analytics partners

  • From affiliates and related companies

  • From other sources where permitted by law

Purposes for Collection and Use

We use these categories of personal information for the purposes described in Section 2, including:

  • Processing orders

  • Providing customer service

  • Managing accounts

  • Personalizing customer experiences

  • Marketing and advertising

  • Analytics

  • Advertising measurement

  • Fraud prevention

  • Security

  • Compliance with legal obligations

Disclosure for Business Purposes

During the preceding 12 months, we may have disclosed the categories of personal information described above for business purposes to categories of recipients including:

  • Ecommerce and technology providers

  • Payment processors

  • Shipping and logistics providers

  • Customer support providers

  • Marketing communication providers

  • Analytics providers

  • Advertising providers

  • Fraud and security providers

  • Affiliates

  • Professional advisers

Sale and Sharing

We do not sell personal information for monetary consideration.

We may, however, disclose certain identifiers, commercial information, internet or electronic network activity information, approximate location information, and inferences to advertising and marketing partners in ways that may constitute “sharing” or “sale” under the CCPA.

Such disclosures may include disclosures to advertising partners, including Google, for advertising, audience matching, measurement, and cross-context behavioral advertising.

California residents may have the right to opt out of this sale or sharing.

California Privacy Rights

Subject to applicable exceptions, California residents may have the right to:

  • Know the categories and specific pieces of personal information we have collected

  • Know the sources of the information

  • Know the business or commercial purposes for collection, use, sale, or sharing

  • Know the categories of third parties to whom information has been disclosed

  • Request deletion

  • Request correction

  • Opt out of the sale or sharing of personal information

  • Limit certain uses and disclosures of sensitive personal information where applicable

  • Receive equal treatment and not be discriminated against for exercising privacy rights

You may exercise applicable rights using the privacy controls provided on our Site or by contacting:

contact.us@bradelisny.com

We will process verified privacy requests in accordance with applicable law.

California Shine the Light

California residents may also have rights under California's “Shine the Light” law regarding certain disclosures of personal information to third parties for their own direct marketing purposes.

Where applicable, you may submit a request regarding such disclosures by contacting us at:

contact.us@bradelisny.com

12. Loyalty and Rewards Programs

We may offer loyalty, rewards, promotional, or similar programs through which customers may receive points, discounts, rewards, special offers, or other benefits.

Participation may require us to collect information such as your name, contact information, account information, and purchasing activity.

Where a loyalty or rewards program constitutes a financial incentive or price or service difference under applicable privacy law, we will provide any additional notice and obtain any consent required by applicable law.

Participation in such programs is voluntary, and where applicable you may withdraw from a program in accordance with the applicable program terms.

13. Children’s Privacy

Our Site is intended for a general audience and is not directed to children under the age of 13.

We do not knowingly collect personal information online from children under 13 in circumstances governed by children's privacy laws without verifiable parental consent or other authorization required by applicable law.

We do not knowingly upload personal information relating to children under 13 to Google Customer Match.

Where applicable law provides additional protections for individuals under the age of 16, we will comply with those requirements.

If you believe that a child has provided us with personal information in a manner inconsistent with applicable law, please contact us at:

contact.us@bradelisny.com

14. Security of Personal Information

We use reasonable administrative, organizational, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, loss, alteration, or destruction.

These measures may include access controls, security technologies, encryption in transit where appropriate, fraud prevention tools, and restrictions on access to personal information.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and for taking reasonable precautions when using shared or public devices.

15. Data Retention

We retain personal information for no longer than reasonably necessary for the purposes for which it was collected and processed, subject to applicable legal, accounting, tax, fraud prevention, dispute resolution, security, and recordkeeping requirements.

The period for which we retain information depends on factors including:

  • The nature of the information

  • The purpose for which it was collected

  • The duration of our relationship with you

  • Applicable legal requirements

  • Fraud prevention and security needs

  • Accounting and tax obligations

  • The need to establish, exercise, or defend legal claims

For example, order and transaction records may be retained for periods required by tax, accounting, consumer protection, or other applicable laws.

Marketing information may be retained until you unsubscribe or until it is no longer reasonably necessary, subject to our need to maintain suppression records so that we can honor your opt-out request.

When personal information is no longer reasonably necessary, we may delete, anonymize, deidentify, aggregate it in a manner that no longer identifies you, or otherwise securely dispose of it.

16. Visitors from Outside the United States and International Data Transfers

The Site serves customers in the United States and other jurisdictions.

If you access the Site from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries in which we or our service providers operate.

Those countries may have privacy and data protection laws that differ from those in your country of residence.

Where applicable law requires safeguards for international transfers of personal data, we or our service providers may rely on legally recognized mechanisms such as:

  • Adequacy decisions

  • Standard Contractual Clauses

  • Other approved contractual safeguards

  • The EU-U.S. Data Privacy Framework where applicable to participating organizations

  • Other lawful data transfer mechanisms

17. European Economic Area, United Kingdom, and Switzerland

If you are located in the European Economic Area (“EEA”), United Kingdom, or Switzerland, applicable data protection laws may provide additional rights regarding your personal data.

Depending on the particular processing activity, our legal basis for processing may include:

  • Performance of a contract with you

  • Compliance with a legal obligation

  • Our legitimate interests where those interests are not overridden by your rights

  • Your consent

Where processing is based on consent, you may withdraw your consent at any time.

Where applicable, you may have rights including:

  • Access to personal data

  • Correction of inaccurate data

  • Deletion of personal data

  • Restriction of processing

  • Objection to processing

  • Data portability

  • Withdrawal of consent

  • Objection to direct marketing

  • The right to lodge a complaint with an appropriate data protection authority

To exercise applicable rights, contact:

contact.us@bradelisny.com

18. Automated Processing

We may use automated technologies to support activities such as fraud detection, security, advertising, recommendations, analytics, and campaign optimization.

Where applicable privacy law provides rights concerning certain automated decision-making or profiling activities, we will provide the required notices and methods for exercising those rights.

19. Updating Your Information

You may be able to review or update certain account information by logging into your Bradelis New York account.

You may also contact us if you believe information we maintain about you is inaccurate.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business practices

  • Our products and services

  • Technologies we use

  • Third-party services

  • Applicable laws and regulations

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we will provide additional notice regarding material changes.

21. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us at:

Bradelis New York

Phone number:+81-6-6214-5629

Email: contact.us@bradelisny.com

Mailing Address:
Gold Flag Co., Ltd., Room B, 7th Floor, A-PLACE Shinsaibashi, 2-2-3 Nishi-Shinsaibashi, Chuo-ku, Osaka 542-0086, Japan